About Bobby Smart Design
Story of the Studio & Roberta’s Background
Bobby Smart Design was founded by Roberta Blesset, a Los Angeles–based designer with a lifelong passion for fashion and printmaking. From her early days experimenting with textile patterns to working with local artists and businesses, Roberta developed a vision for a studio that would combine artistry, innovation, and practicality.
Over the years, she has collaborated with individuals, startups, and established brands, transforming simple clothing into statement pieces. Her studio quickly became known for its ability to capture personality, culture, and bold creativity through print.
Design Philosophy & Commitment to Quality
At Bobby Smart Design, every project begins with one guiding principle: prints should inspire and last.
Roberta believes in combining cutting-edge printing technology with sustainable practices and premium fabrics. Each design is carefully crafted to reflect the client’s identity while meeting the highest standards of durability, comfort, and style.
Her philosophy is rooted in three values:
Creativity
every design tells a story.
Quality
only the best materials and methods are used.
Collaboration
clients are partners in the design process, ensuring results that truly represent their vision.